Fiha Eh Ya’ni: Defying Ageism in Egyptian Cinema

In a year when Egyptian cinema is reconnecting with its emotional core, Fiha Eh Ya’ni (What’s the Big Deal?) emerges as a refreshing surprise. Romantic comedies are often seen as predictable, but director Omar Rushdy Hamed’s 2025 debut feature uncovers both humor and heartbreak in an unexpected theme: aging. The film is a charming, bittersweet story that subtly challenges the ageism prevalent on our screens.

The story follows Salah (Maged El Kedwany) and Laila (Ghada Adel), two lovers separated in their youth who meet again decades later. Older, wiser, and bruised by life, they…